First impressions are everything They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel This is especially true when it comes to design And design is all around us, secretly shaping our world in ways we rarely recognise Except if you yourself are a designer, like Chip Kidd In Judge This , the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices....
|Title||:||Judge This (Ted)|
|Format Type||:||Kindle Edition|
|Publisher||:||Simon Auflage UK ed 4 Juni 2015|
|Number of Pages||:||391 Pages|
|File Size||:||975 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Judge This (Ted) Reviews
this book, being part of the TED series, is unfortunately not quite as inspiring and interesting as i expectedd it to be.when i bought it, i hoped to see more examples of how simple yet useful designs make our daily lives easier and maybe even more enjoyable.the author does use one or two examples like that. but he uses a lot of examples of his own designs in which i am left hungry for more on his thought process. short can be on point, exact and quick to understand, but in this case his descriptions were TOO short and left me with an unsatisfied curiosity and a sense of rather uninspired disappointment.
Just watch the Ted Talk instead of purchasing this
Fast and fun read, visually appealing. Chip Kidd, as always is one of my faves in the area of design,
I loved the storytelling with the relevant process of it all.Great help to writing my master thesis. It helped me draw from my own knowledge in a very creative and inspiring way.Thank you!More like this please!
It's not a novel, but it has nice ideas and examples of how to promote something using mystery or clarity or a combination of both.
Awesome books, I'd recommend to everyone!